Your home for trading.

TraderWaves brings professional trading tools and community together in one accessible platform for independent traders and active investors. Choose the apps that fit how you follow markets, develop ideas and manage your trading. Start with a useful free workspace, with Pro available when you need more.

Approved positioning direction, 26 September 2026. Traders are primary; include active investors where the tools support their needs. This is not a claim of a complete investing service.

• Sentence case for headlines, buttons and navigation. Capitals only for micro-labels.
• Talk to “you”. “We” is TraderWaves; use it when we are taking responsibility.
• One idea per sentence. Most headlines under eight words; no colon-stacked slogans.
• Numbers as numerals with signs and units: +£618.15, −3.82%, 1:2 R:R. Use the true minus sign (−).
• British English on global English pages (colour, analyse, behaviour), while keeping the search terms traders type.
• Label status honestly: Free, Pro, New, Live, Coming soon. Never imply an unreleased feature works.
• Our names: TraderWaves, Wave AI, WaveScore, Free, Pro. Apps use their catalogue names: Dashboard, Journal, Accounts, Charts, Reports, Backtesting, Alerts, Crypto, Calculators, Reviews.

Also avoid: “Your X. Our Y.” headlines, triplet slogans (“Fast. Simple. Powerful.”), “Imagine…”, “More than just a…” and em-dash chains. They read as template copy.

• TraderWavesMaster brand. Always the parent.
  • AppsPlain, descriptive catalogue names: Dashboard, Journal, Accounts, Charts, Reports, Backtesting, Alerts, Crypto, Calculators, Reviews.
  • Wave AI · WaveScoreThe “Wave” prefix is reserved for TraderWaves-built intelligence and technology.
  • Free · ProPlans. Capitalised, never “Premium” or “Plus”.
  • TraderWaves for BusinessA descriptor, not a separate brand. Business products follow the same naming rules.

New sub-brands and new “Wave” names need owner approval. A possible quant-focused line discussed in August 2026 would be decided separately, most likely as an endorsed “… by TraderWaves” brand.

• Explicit relationships only. Use a partner logo, or “Powered by TraderWaves”, only where it accurately describes an agreed offering.
• Separate, don’t merge. Place logos side by side with a 1 px divider and clear space of half the wave’s height on each side.
• Partner accents stay in partner space. A partner colour can identify their area; controls, trading colours and accessibility stay TraderWaves.
• White-label follows the contract. It is not a default promise or a public offer.

for Business

The descriptor is typeset in Onest Medium in secondary text colour, after a 1 px divider with half-wave clear space. It is never merged into the logo artwork, recoloured blue or used without the logo.

The ice-to-electric gradient lives inside the wave artwork. Outside the logo it appears only as the stroke of the Contour. Never use it for backgrounds, buttons, text or cards.

• Weight 600 by default. 700 is allowed for a short B2C hero line of five words or fewer. Don’t use 800 or heavier on new work.
• Tight display tracking (−0.03 to −0.045em). Body text keeps normal tracking.
• One colour per headline. A single accent word is allowed once per page, when the word carries the meaning.
• Line length of 55–75 characters for body copy. Headlines break by meaning, not to fill width.

• Always tabular figures (font-variant-numeric: tabular-nums) so columns align and values don’t jitter.
• Signs are explicit: + for gains, the true minus (−) for losses.
• Micro-labels are 11–12 px, 600, uppercase, 0.08em. One per block, never a paragraph.

• LightA 1 px border plus a soft, two-layer navy shadow at 4–6% opacity
• DarkA surface step and a 1 px border. No drop shadows; they disappear on Midnight.
• Corner lightDark cards may carry the app’s Signal Blue glow from the top-left corner, at 6–9% opacity
• GlowNever as default elevation. At most one active element may glow.

A two-option pill in the header, beside Log in. Icon plus text label, 36 px tall, keyboard operable, with aria-pressed on the active option. The choice persists across pages and visits.

Full pills are reserved for the theme and audience switches. Buttons use 10 px to match the app.

1. 01Header

   Logo, For traders / For business switch, Features, Pricing, Resources, theme toggle, Log in, Start free. Announcement bar only for a real launch.

2. 02Hero

   “Your home for trading” in Display, a concrete tools-and-community lead sentence, Start free plus one secondary action, a quiet trust line and the focal capture in the focus frame, with the Contour rising behind it.

3. 03Proof strip

   Dated, sourced numbers and permitted broker and platform logos. No floating badges.

4. 04Choose your apps

   A clear app index with distinct reasons to use Charts, Journal, Analytics and other available tools. Label Free, Pro and Coming soon accurately.

5. 05App chapters

   Show market exploration, a tool workflow and community participation where available. Keep a substantial free journal and analytics chapter with a descriptive feature-page link. Vary the composition.

6. 06Trader stories

   Named reviews with markets traded and time on TraderWaves, plus the rating source.

7. 07Free and Pro

   Show a useful free workspace, the specific capabilities and capacity Pro adds, and the price. Never equate payment with skill or seriousness.

8. 08FAQ and closing band

   Risk, data, brokers and billing answered plainly. Then the Contour, one line and one action.

1. 01Hero

   The business outcome, one line of scope, Talk to sales and Explore products. Product in context or a member-journey diagram.

2. 02Products by job

   Engagement, Technology and Partnerships with numbered labels and honest availability.

3. 03How it works

   A flow from partner to member to workspace, with integration scope and support model.

4. 04Proof

   Case studies, logos with permission and sourced numbers.

5. 05Deep Navy close

   A navy panel with the contact action. The only dark band on a light page.

• Current release only. Show what a new user will actually see.
• Demo or consented accounts. Replace account numbers, names and broker IDs.
• Honest data. Show losses too. No perfect equity curves, no invented P&L.
• Crop to the task. Every capture answers one question from the copy beside it.
• Sharp and consistent. Export at 2×, one theme per section, same browser zoom.

• People: real community members with consent, natural and focused. Business pages may show partners and events.
• Icons: line icons, 1.75 px stroke, 20–24 px, in the accent colour inside app tiles. Lucide on the website, matching the app's Tabler icons at the same stroke. One library per page.
• Illustration: none, other than the Contour. The product and the wave carry the visual story.

• Entercubic-bezier(0.2, 0.8, 0.2, 1)
• Changecubic-bezier(0.4, 0, 0.2, 1)

Honour prefers-reduced-motion: replace movement with a quick fade or none. Essential content never depends on hover or animation.

• The Contour draw. The curves draw in once, 900 ms, when the hero first appears.
• One live element. A ticking session clock or a live chart edge, never both.
• Focus handover. When tabs change the capture, the focus frame stays still and the content cross-fades in 200 ms.

• Body text 4.5:1; large text, icons and control edges 3:1.
• A 2 px accent focus ring with a 2 px offset on every interactive element.
• Targets at least 44 × 44 px on touch screens.
• Gains and losses carry a sign or a label, never colour alone.
• Alt text describes the task: “Journal entry with tags and a chart screenshot”.
• Every interaction works by keyboard; nothing depends on hover.
• Reduced-motion users get the same content without movement.

• Every number has a source and a date, even in a footnote. Recheck user, broker and rating counts before each campaign.
• Reviews are real, named where permitted and attributed to their source.
• No promises of profit, accuracy or income. No “signals”.
• The risk disclaimer appears in the footer and beside performance examples.
• Free, Pro and Coming soon match current entitlements.
• Broker and partner logos appear only with permission.
• A visual refresh never changes URLs, canonicals or SEO content without review.